Dropshipping home decor
Due to the continuing demand for interior design and decoration items, home accessories are an interesting market to start an online store in. There are several wholesalers and suppliers in Europe that can help you sell home décor through dropshipping.
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Selling home décor in your own online store
It is easy to start your own online store and dropship home decorations. People are always looking for nice items for their homes. Every year there are new trends or styles, and with dropshipping it is easy to respond to those trends. As you do not need to buy inventory, you can add new products to your online store without worrying about buying too much.
With dropshipping, you do not need to buy your own inventory or stock. Instead, your supplier directly sends orders to the customer. You do not need a warehouse, you will not have to pack each order yourself and you also do not run the risk of surplus stock. Dropshipping allows you to quickly adjust your product range if there is a lot of interest in a particular item, or very little.
Find suppliers quickly through Orderchamp or dropshippingXL. These suppliers have warehouses in Europe (the Netherlands) and offers a large product range with fast delivery to your customers.
Choose a niche
Home decorations is a category with a wide range. You could turn your online store into a department store, with a wide range of products. However, there are already a lot of other sellers in the market doing just that. As a start-up, it can be difficult to compete with them.
By focusing on a specific niche in the market, or on a certain price range, you can become an expert. For example, you could start an online store selling only cute cushions, or vases, rugs or other decorations. You can also focus on a specific material, or specific trend in one of these product categories.
Selling through dropshipping gives your online stores opportunities that other online retailers do not have. For example, it is easier to sell products that are difficult to store or transport. Other online stores might choose to not sell these items, but since you do not need to handle shipping, it is easier for you to sell them as a dropshipper.
Or maybe the search volume for certain products is too small, and because of that, large sellers decide not to sell them. Think of tables, clocks or mirrors. As you do not need to buy these items in advance or stock them, your online store can specialize in these items.
Choose a specific niche or price range rather than a broad range of products
Responding to trends or seasons
Dropshipping also works well with seasonal items. For example, large department stores that sell home furnishings often sell Christmas items, but are reluctant to change their product range or deal with leftover stock. Because of that, they can only offer a limited amount of products. With dropshipping, changing your product range is not an issue.
By adapting your range to the seasons, you can always offer your customers something that they will find appealing. Think of scented candles or artificial flowers that are tailored to the current or coming season. Cushions or other decorations that people use to decorate their home according to the season can be quickly adapted in your online store to reflect the time of the year.
By changing your products quickly, you can also constantly fill your newsletter or social media accounts with new content. This allows you to continuously show existing customers new products. You can also entice customers to order quickly by showing them that an item is only available for a limited time.
Suppliers of home accessories
There are various dropshipping suppliers that can easily integrate with software for online stores, like Shopify, WooCommerce or others. Some well-known platforms where you can quickly find a wholesaler or supplier of home décor are:
This b2b platform connects retailers with wholesalers with low purchasing thresholds and minimum purchases. Perfect for finding extra items or suppliers. With the dropshipping subscription you have no storage risks or fulfilment hassle: suppliers send items directly to your customers.
- dropshipping and wholesale in one platform
- true European brands
- local storage: fast delivery times
- options for exclusive partnerships
Strong in large home and garden products, such as garden furniture, beds, cabinets, and fitness equipment. With 90,000 items, it also offers many products in other categories. Fast delivery across Europe, without inventory management, shipping, and returns.
- European warehouses and fulfillment
- local return addresses per country
- extensive product data
- integrates with Shopify, WooCommerce, Shopware and Wix
Large platform that offers over 100M+ products from European and United States suppliers, including fashion, beauty, and lifestyle products. You get fast delivery, branded packaging, private label options and unique print-on-demand solutions. Suitable for both dropshipping and wholesale.
- beginner-friendly
- suppliers from Europe and the United States
- branded packaging and private label options
- offers a strong Shopify integration
- strong product research tools
One stop supply chain solution with product sourcing, order fulfillment, tracking, and after sales for dropshipping Chinese products. Strong in apparel, consumer electronics, health and beauty, and outdoor categories.
- integrations with TikTok, Shopify, Wix, and WooCommerce
- database with more than 670,000 items
- partnerships with local manufacturers
- daily shipping volume of 25,000 to 50,000 orders
Creating your own brand
After selecting a supplier, you will also need to think about how and where you will sell your products. Products from a dropshipping supplier are often less suitable for marketplaces like Amazon or eBay. Competitors on those platforms often have low prices. And since your dropshipping products have higher product prices (because the supplier passes on their costs of storage and shipping), the margins are smaller. If you offer a low selling price, you will not be able to make any profit.
Instead, you could try to distinguish your online store from competitors by launching your own brand. Making a completely unique product is difficult. Suppliers will not stock it if they do not know how much you will sell. However, many suppliers do offer products that can be customized. Think of cushions with a print, or self-designed rugs.
The colors and materials of many products that are for sale online are always the same. If you put your own label on them, you can distinguish these products from those of competitors. Even if the options for customization are limited, you can still release it as your own brand. But launching a new brand means that you will need to raise brand awareness, otherwise no customer will know how to find out about it!
By thoroughly researching your niche, you will be more successful in reaching your customers. For example, you could work with influencers, who also like to sell products under their own name. By working together, you may be able to launch home decorations under your own brand.
