Eany review
7.5
(our review)
Eany is a wholesale marketplace, connecting online retailers with more than 300 suppliers in the European Union. In our review we rate it a 7.5 and recommend it especially to marketplace sellers. Online merchants can combine products from several suppliers into one shipment, while also receiving a single invoice.
Contents:
What is Eany?
Eany is a B2B purchasing platform, geared towards marketplace sellers. On the platform, online sellers can purchase more than 2 million products from hundreds of European suppliers. With an AI-powered search and pricing intelligence, sellers can easily find the right products.
Eany is not a dropshipping platform, as it is geared towards merchants buying products in bulk. Still, its minimum order value is quite low compared to other platforms, at just 300 euros. It also provides simple invoices, as it combines products from multiple sellers into a single invoice.
Assortment
Eany connects sellers with suppliers across several categories, including:
- DIY
- Household
- Consumer electronics
- Health and beauty
How Eany works
Online sellers can use Eany’s platform to source products from suppliers. Products can be found by using the platform’s search bar, or by looking through categories and filters. After finding a product, the platform then lists the suppliers that provide this product. By doing so, users immediately see price differences, delivery-speed, reviews and compliance per supplier.
Eany’s minimum order value of 300 euros is per cart, not per supplier
Sellers can then add a product to their cart and decide the amount they want to order. Eany has low minimum order values, and no minimum order quantities. Because of that, you can try out a product first. The minimum order value is 300 euros, for the whole cart. This means that you do not need to spend 300 euros per supplier.
When you place your order, all products (even if they are from several suppliers) will be combined into one single invoice. This simplifies administration. According to the company, all invoices are tailored for marketplaces like Amazon, Kaufland or Bol. The company states that this makes compliance and accounting easier.
You do not pay shipping costs. Logistics are arranged by Eany. It will ship the products from your supplier, out of Eany’s warehouse, to your storage location, or directly to your end customers. Shipping is consolidated, so all products in your cart (even when coming from multiple suppliers) are shipped together.
Eany’s pricing intelligence and technology
The platform’s technology can help users while selecting their products. This is mostly because of a pricing intelligence, which shows the wholesale price of a product alongside an estimated Amazon selling price, and the projected margin. When there are other competitors on Amazon selling the same product, the algorithm will also show their product price, giving users an indication of what their pricing should be if they want to compete.
Eany also provides AI-generated and marketplace-ready product listings, with images, product details and SEO keywords. Users will still need to check these details, especially if a product is relatively new to the market. In that case, the insights of Eany’s AI might be insufficient, because there will not be a lot of data available on that product yet.
Pros and cons of Eany
The biggest drawback of Eany is that it is geared towards professional sellers, who are active on marketplaces and already have reached certain sales volumes. If you have just created your online store, or want to get started with online selling, then this platform is probably not the right fit.
Another drawback is the fact that Eany is relatively young. The domain was registered in 2024. Because of that, users should use caution when placing big orders.
At the same time, it does have a low minimum order value of 300 euros, per cart. On other platforms, the minimum order value is often 5,000 euros per brand. It does not offer dropshipping, but rather wants sellers to buy products in bulk, to resell on their own. Because of that, you will need to arrange your own storage for products, as these products will be sent to you before you can sell them to end customers.
The biggest advantages of Eany are:
- Low minimum order value
- Possibility to order from multiple suppliers at once
- All orders are reduced to one invoice
- Free consolidated shipping
Target audience
If you have already created an online store, Eany is a good fit. With this platform, you can easily expand your product range, from a wide range of suppliers. Its low minimum order value makes it accessible for small online stores, while it can also be used by bigger companies who want to buy products in bulk.
Shipping is usually faster, because all suppliers are based in Europe
As all suppliers are based in Europe, orders will typically be shipped faster to your European storage than products from suppliers outside the European Union. Additionally, Eany targets marketplace sellers, and has tools to simplify selling on platforms like Amazon or Kaufland.
Our review: 7.5
We give Eany a score of 7.5. We appreciate the fact that the platform only works with suppliers based in the European Union. This means that shipping is usually fast and that products comply with regulations within the EU. For European online sellers, this could be a big plus. The platform consists of almost 2 million products, which means that merchants could build a well-filled online store with Eany.
At the same time, we are cautious about the platform, as it is relatively young. While there are not a lot of reviews on Trustpilot, some of them indicate that sometimes, products are expired or not up to European quality standards. While Eany has vetted all suppliers, issues could still arise. To test out a supplier, we recommend ordering a small amount at first.
