Dropshipping jewelry
Starting an online store that sells jewelry can be an interesting opportunity. There is high demand, there are always new trends and excellent profit margins. Europe also has several wholesalers and suppliers that help you sell jewelry through dropshipping.
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Selling jewelry online
It is quite easy to start your own dropshipping online store in jewelry. As you probably know, there already are several well-known online sellers in this market. But if you target a specific style, occasion or target group, there are still plenty of opportunities. If your customers are satisfied, you have a higher chance of repeat purchases, which can improve your profit margins.
If you sell through dropshipping, you do not have to purchase your own inventory up front. Instead, your supplier sends the orders directly to the customer. You do not need to have a warehouse, there is no packing your orders and you do not run the risk of running out of stock. This also allows you to adjust your offer quickly, if there is a lot or little interest in a particular item.
Find your own jewelry through Spocket. It offers many jewelry products of European or American dropshipping suppliers. Easy to link with Shopify or WooCommerce. Thousands of retailers started with this platform.
Finding the right audience and jewelry
The wide range of jewelry allows you to offer an assortment in your shop of thousands of items. However, there are already a lot of other online stores that offer a big product range. It can be difficult to compete with these established sellers if you are just starting out.
Offering a specific niche of the market can increase your chances of having a successful online dropshipping store
Finding a niche
Offering a specific niche of the market instead can increase your chances of becoming successful. For example, sell only products in a certain price range, or start an online store in jewelry for men or children. Within this category, there are even more niches, like a focus on bracelets, or specific materials such as precious metals, wood, recycled jewelry or other sustainable materials. Your store will then be seen as the specialist in your market segment.
By specializing in certain styles you can really find your own target group and products. For example, by selling handmade jewelry that belong to a certain region or culture. For example, people who have spent beautiful vacations there are often looking for beautiful South African or Thai jewelry. Jewelry focused on certain styles of music, themes or fashion can also be sold online.
Jewelry as a gift item
Jewelry is a great product category for personalization. Because of that, these products are often bought as gifts. Specifically, inexpensive bracelets or necklaces with initials, names or birthstones are always fun as party or birthday gifts.
Some people also enjoy making their own jewelry. You could bundle some items with which the recipient can make it themselves. Of course, there is already a lot of competition in this area. However, your unique bundles will be different from those of other shops.
Selling your own brand
Some suppliers even allow you to sell jewelry under your own label or brand. This is ideal for influencers or well-known brands. For startups, however, it can be difficult to generate a sales volume that is big enough. It helps to have a good foundation, like a large following on social media, a popular newsletter or a large group of regular customers. Otherwise, you will need to invest in marketing and collaborations with influencers, for example.
Jewelry suppliers
Online you can find several suppliers, including some that offer dropshipping. That does sound easy to start with, but be aware that the quality of products might differ a lot and even if you do not store them yourself, it is smart to know exactly what you are selling. Check the items first, for example by buying them yourself first.
Suppliers often have photo’s or a lot of info, but customers judge the jewelry based on appearance and feel. Make sure you do the same. Another important factor is the location of their warehouse. If you own or launch an online store in Europe, it’s smart to work with suppliers that are EU-based as well, to avoid legal issues, ensure faster shipping, and improve communication.
Next, look at how the supplier handles stock. Some fulfill orders directly from their warehouse, while others produce or assemble items on demand, which can affect delivery speed and availability. Return policies are also important. Most stores that work with dropshipping do not want to handle those themselves. But jewelry is a delicate product and returns do happen. If you want your supplier to deal with those, check in advance how it deals with returns, especially in cases of damage or dissatisfaction.
Finally, consider whether the supplier offers custom branding options, such as adding your logo to packaging or even to the jewelry itself, which can help build your brand identity and improve customer loyalty.
Platforms where you can find European suppliers
Some platforms with easy conditions for new or smaller online store are for example:
- Syncee or Spocket: dropshipping platforms with European suppliers
- Ankorstore: B2B marketplace with boutique European brands
- Orderchamp: curated European brands, some offering dropshipping
Making money by dropshipping
To make money by dropshipping jewelry, it is important to take a close look at your costs. Prices from jewelry suppliers are often quite low. For a piece of jewelry that costs you 8 to 10 euros, you can often charge as much as 20 to 30 euros.
But beware: your selling prices include VAT. And your supplier may also charge shipping costs. You will also have marketing costs. For many online stores that sell via dropshipping, these costs are almost a third of the sales revenue.
You will also have fixed administrative costs, as well as the cost of your online store. Shopify, for example, charges 30 euros per month plus transactions for an online store running on this software. This often leaves little room for customer service (like dealing with returns or items that arrive damaged) or for your own salary.
Find your own jewelry through Spocket. It offers many jewelry products of European or American dropshipping suppliers. Easy to link with Shopify or WooCommerce. Thousands of retailers started with this platform.
Creating brand awareness
Online platforms like Amazon, eBay or other well-known marketplaces allow you to find customers quickly, enhancing your customer reach. However, you have to pay high commissions on these platforms, leaving you with smaller profit margins. Because of that, dropshipping products on marketplaces is often not the best way to make money.
Dropshipping products on marketplaces is often not the best way to generate a profit
Product prices from dropshipping suppliers are usually higher, as they charge for storage and shipping. Brands that stock their own items do not have these costs, so it is usually easier for them to compete with lower prices.
However, Etsy might be an exception. This platform focuses on people selling homemade products. That means that product prices are higher on average. Your product prices could even compete with these.
Social media
Marketing costs are one of the expenses that you have the most influence over. If you can lower those, your profit will be bigger. Jewelry is a great product to advertise on social media channels. On Instagram, Pinterest or Facebook, people are always looking for the latest trends.
With a lot of fun content, you could gain a lot of followers on social media. You could even post some commercial posts in between your own content, enticing people to shop. A newsletter can also help to regularly bring products to the attention of your target audience.
